Branding and Brand

The Difference Between Branding And Brand Building – Listens From The Vault

In a conversation I had with Employer Brand maestro, Simon Barrow, we talked about the different between employer brand management and employer branding. Similarly, for brands as a whole, there is a radical rift between branding and brand building. The former is found in the actions and activities (including communication) that a brand undertakes in an…

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Managing The Employer Brand and How to Make M&A Work – Simon Barrow on MDE180

Minter Dialogue Episode #180 — This interview is with Simon Barrow, a man with an illustrious career in brand management  and agencies, who founded and ran People in Business for 21 years. Simon pioneered the notion "Employer Brand" and now helps businesses on managing their Employer Brand as well as looking at those thorny people…

Luxury values – How can luxury brands activate their brand internally?

Imagine a luxury brand that we shall call BrandLux. It has been around "Since 1848" and has a loyal, if aging,and sophisticated clientele. Its founder built the company on a slogan, "The Art of Magnificence." It has values that are etched in the oakwood panels at the HQ entrance way and that you can find engraved discretely…

The war for digital talent – a critical battleground 

I am regularly asked by people in large organizations whether I know of "great" digital talent for hire. The wish list usually includes a series of competencies as well as proven accomplishments. I need someone really good to help drive the digital transformation..." Aside from the fact that such breeds are supremely rare and increasingly expensive,…

Interview with @AlexLuff – Putting people into communications at Corporate Edge

Minter Dialogue #38 This interview is with Alex Luff, Managing Director of Corporate Edge, a branding and communications agency, specialized in B2B, whose mission is to put people at the heart of business communications. Their clients include many big brands such Shell, M&S, EDF, EADS, Cadbury and Jumeirah. In this interview, we discussed employer branding…