Nick Oliver People Io

Artificial Intelligence + Data Ownership + New Business Model with Nick Oliver at People.Io (MDE260)

Minter Dialogue with Nick Oliver Nick Oliver is an entrepreneur, looking at the cross section of artificial intelligence, personal data ownership and business models. He's the founder and CEO of people.io, a start-up whose purpose is giving people ownership of their data. People.io is described as a firewall for people. In this conversation, we discuss Nick's…

digital-transformation-2

Boost Your Digital Transformation – When The Boss Has More Followers Than The Brand

I recently met a French CEO who blew me away. From the outside, he didn't exactly look like a digital geek. But, he has an Instagram account that, until recently, had more followers (10K+) than the main Instagram account of the VERY large organization he runs. His account certainly far surpasses my own measly following.…

Simon Burridge playzoola-logo-

The New World of Branding with a Titan of the Agency World, Simon Burridge, CEO of Playzoola (MDE206)

Minter Dialogue with Simon Burridge This interview is with Simon Burridge, former CEO of Virgin Games, once the right hand man to Sir Richard Branson, and with a meaty history in agencies, notably at JWT. Simon is now CEO of Playzoola, a very new kind of gaming offer that is about to be launched. Find…

Insights and Secrets for Pokemon Go! Marketing Lessons for Business

By now, you've surely heard of the Pokemon Go (PG) craze, right? If you haven't, I suspect that means that (a) you've been on holidays in the boondocks, (b) you don't have kids or (c) perhaps you snub all things digital? In any event, twenty days into its launch, Pokemon Go is already legendary! It's now available…

Rules of Engagement

Rules of Engagement – Classic Case of The Shoemaker Wearing Bad Shoes

I was invited to attend a press meeting to announce a repositioning of sorts of Relaxnews, run by Jerome and Pierre Doncieux, that was purchased by Publicis in July 2015. Relaxnews is setting itself out to be a press agency, including consultancy, production (of content) and technology. The new slogan is: "Relaxnews, your Editorializer." With Publicis CEO,…

brand content

Brand Content – Express Meaning

There has been much written about the need to create legitimate, powerful and engaging brand content. Finding and expressing meaning, meanwhile, is not so easy to do. Some brands hire "intelligent" consultants and agencies to craft clever advertising messages, write great blog posts and create enticing window displays. Marketers just love to get clever. But,…

Hints You Are Going To Burn Out – And What You Can Do About It!

In this hyper connected world, where we are "on" so much of the day, seven days per week, there are some real risks. Sure, there are important business issues with regard to communication and collaboration, but the hidden concern is employee health, including mental sanity. In the aftermath of the Great Recession and the ever present pressure on…