event-marketing-social-media-tips

How To Use Social Media For Event Marketing or How To Get People To An Event!

Having now produced around 50 events in four countries (US, Canada, France and England) to screen my new documentary film, The Last Ring Home, I took a step back to harvest some lessons learned in the realm of event marketing and wanted to share them with you. Underpinning this post is the desire/need to encourage more socialization…

This Store is a Story: Living lessons for brand marketers

For all the talk of storytelling, we don't often hear much about store-ytelling. On 10th avenue and 19th street in Manhattan, in West Chelsea, you ought to experience Story!  It's a truly innovative retail concept (thanks @MarkHurst for showing to me).  Story is a store that is devised as a living story.  With a temporary…