event-marketing-social-media-tips

How To Use Social Media For Event Marketing or How To Get People To An Event!

Having now produced around 50 events in four countries (US, Canada, France and England) to screen my new documentary film, The Last Ring Home, I took a step back to harvest some lessons learned in the realm of event marketing and wanted to share them with you. Underpinning this post is the desire/need to encourage more socialization…

Ebay's "Do Good, Feel Good" Shop

Review of A Pop-Up Experience – Ebay’s “Do Good, Feel Good” Shop

If the high street is flagging and Cyber Monday sales continue to grow, the issue seems patently clear that consumers would rather the convenience and comfort of a couch than the hassle and ouch of visiting a brick and mortar store. From a retailer's standpoint, the rub is double in that real estate prices continue to…

pokemon go

Insights and Secrets for Pokemon Go! Marketing Lessons for Business

By now, you've surely heard of the Pokemon Go (PG) craze, right? If you haven't, I suspect that means that (a) you've been on holidays in the boondocks, (b) you don't have kids or (c) perhaps you snub all things digital? In any event, twenty days into its launch, Pokemon Go is already legendary! It's now available…

Brian Solis X The Experience When Business Meets Design

Interview with Brian Solis, Author of X: The Experience When Business Meets Design (MDE187)

Minter Dialogue Episode #187 This interview is with Brian Solis, principal analyst at Altimeter. Brian is an anthropologist, futurist, author, speaker and bona fide global influencer in the world of digital. Brian has just published his latest book, “X: The Experience When Business Meets Design,” which places experiences as the core of the new brand.…

Branding and Brand

The Difference Between Branding And Brand Building – Listens From The Vault

In a conversation I had with Employer Brand maestro, Simon Barrow, we talked about the different between employer brand management and employer branding. Similarly, for brands as a whole, there is a radical rift between branding and brand building. The former is found in the actions and activities (including communication) that a brand undertakes in an…

marketing 5E's branding and brand

A Digital Silver Economy – The Silver Lining Of Digital For The Baby Boomers

For many years, I have been carrying a message about how marketing must evolve to include the 5E's. The new model looks like this:   But maybe I've been getting it wrong? I have been encouraging brands to focus on these 5E's, applying them throughout the organization, and especially through all of the different functions that must…