event-marketing-social-media-tips

How To Use Social Media For Event Marketing or How To Get People To An Event!

Having now produced around 50 events in four countries (US, Canada, France and England) to screen my new documentary film, The Last Ring Home, I took a step back to harvest some lessons learned in the realm of event marketing and wanted to share them with you. Underpinning this post is the desire/need to encourage more socialization…

jamie riddell birdsong analytics

Jamie Riddell – Analyzing Your Social Media Astutely with Birdsong (MDE211)

Minter Dialogue with Jamie Riddell This interview is with Jamie Riddell, with whom I caught up at the LikeMinds Event in Bristol. Jamie is co-founder of BirdSong Analytics, the world’s leading pay-as-you-go social media analytics platform. He is an active and well-respected writer, having been published on many important media, including The Drum, The Guardian…

How Russ Shaw promotes London as a tech hub at Tech London Advocates (MDE176)

Minter Dialogue Episode #176 This interview is with Russ Shaw, serial entrepreneur, angel investor and founder of the Tech London Advocates, which is a community of over 2,300 volunteers keen to promote London as a thriving center for tech and entrepreneurialism. In this discussion, we discuss the changing role of Facebook for breaking news (in…

What’s Whichit? A promising new way to heighten engagement (MDE135) – Itw with Jonathan Gan, CEO and Founder

Minter Dialogue Episode #135 — This interview is with Jonathan Gan, founder and CEO of Whichit, a promising new way to heighten engagement. Based in London, Jonathan is a man on a mission. In this podcast, we talk about some of the ways that brands could take advantage of the whichit app — that has…

Interview with Ludovic Dujardin, co-founder of Petit Bambou, the little zenmaster (MDE124)

Minter Dialogue Episode #124 — This interview is with Ludovic Dujardin, a French serial entrepreneur, who has launched a number of vibrant Facebook fan pages, one of which hit 1 million fans, Petit Bambou, which he manages personally. Few are the community managers who have created and manage such a large number of fans. Ludovic…

Digitail Fail: One easy thing retailers need to fix as we enhance retail with digital tools

As brands and retailers continue to up their game in stores via digital tools and devices (aka digitail), one can still observe that they are playing catchup with their consumer. It's easy to tell how uncomfortable a brand is with the digital literacy of its customer base. What does a bad effort look like? the…