greg verdino digital transformation

Why Content Strategy Is A Key Element of Digital Transformation, with Greg Verdino (MDE193)

Minter Dialogue with Greg Verdino This interview is with Greg Verdino, business futurist, author, pundit and leading authority on digital transformation. Greg is also managing partner and chief strategist at Verdino & Co, a consultancy that helps companies create content-driven digital experiences. In this conversation, we discuss the state of digital transformation, the definition and…

Tracey Follows – understanding future trends for long-term strategic planning (MDE153)

Minter Dialogue Episode #153 — This interview is with Tracey Follows, a professional futurist, specialising in brand, communications and media futures, running the Any Day Now agency. She has worked with Google, Telefonica and a host of tech start-ups, and is the regular FUTURES columnist for Marketing Magazine as well as being on the WIRED…

Tom Goodwin – futurologist on marketing, advertising and new tech (MDE113)

Minter Dialogue Episode #113 This interview is with Tom Goodwin who works on both sides of the Atlantic, writing and speaking about the future of advertising & marketing for the likes of Ad Age, The Guardian, Wired and more. In this interview, we discuss the role of technology in business and which new technologies will break out…