Digital Presence Management – A New Service For Driving Your Retail with Jeff Rohrs, CMO Yext (MDE165)

Minter Dialogue Episode #165 This interview is with Jeff Rohrs, CMO of Yext, the leader in Digital Presence Management (DPM). It’s an extremely interesting space for any business with a physical presence, linking the store with the internet and smartphone. In this interview, Jeff tells us about Yext and the opportunities for business to enhance…

Foursquare case study at Crowne Plaza – how to make geolocalization work for digital marketers

Have you noticed of late the precipitous falloff of activity on Foursquare?  If you are a user, I'm going to guess that you -- like me -- have taken the finger off the Foursquare pedal ever since they altered the scoring system. The race for first position has totally lost its appeal -- even for…