The Human in Digital – why digital gets personal

In French, the word "digital" means "of the finger."  The French generally prefer the term "numérique."  In English, digital is basically the most accepted term covering all that which deals with the computer technology and/or binary code!  Finally, I am beginning to think that the French definition of digital is more appropriate than first meets…

How to use Digital in Retail? New infographic on “digitail”

 The digital in retail blueprint... As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail.  The question that retailers are asking themselves is how to use digital to augment the retail experience.  There are several axes as to how brands and executives…