Andrew Grill – Getting the social mindset to drive your business (MDE154)

Minter Dialogue Episode #154 — This interview is with Andrew Grill, IBM Global Managing Partner for Social Consulting. A repeat guest (my first podcast with Andrew here) on the show and keynote speaker of worldwide renown, Andrew and I discuss digital literacy of leaders and executives, the use of social media for customer service, the best…

Social business – is there anything beyond social media marketing?

One of the big buzz words being thrown about by the digirati (aka intelligentsia of digital marketing) and social media marketing mavens is the concept of a social business. Among the bigger groups, IBM and the Dachis Group seem to be deking it out on claiming the social business space. But, if you are like me,…

Interview With Delphine Remy-Boutang, Ex Worldwide Social Media Director For IBM

Minter Dialogue #37 Delphine Remy-Boutang is the founder and CEO of Social Bureau, a social business consultancy, created in 2012. With a most interesting background, particularly when Delphine was Worldwide Director of Social Media Marketing at IBM, where she worked for 11 years, she and I share a number of common passions as well as…

Brand Latency: How to know if your brand has staying power?

Few are the brands that have true staying power.  Some keep on thanks to favorable market conditions (Standard Oil, but then woe betide the authorities!), an ongoing ability to pivot when necessary (IBM, Peugeot), or state protection (Boeing, Airbus...).  Others still survive because of a lack of strong competition (e.g very narrow niche business).  Some…