Andrew Grill – Getting the social mindset to drive your business (MDE154)

Minter Dialogue Episode #154 — This interview is with Andrew Grill, IBM Global Managing Partner for Social Consulting. A repeat guest (my first podcast with Andrew here) on the show and keynote speaker of worldwide renown, Andrew and I discuss digital literacy of leaders and executives, the use of social media for customer service, the best…

Pierre-Loic Assayag, founder and CEO of Traackr, solution to boost your influence marketing program

Minter Dialogue Episode #128 This interview is Pierre-Loic Assayag, founder and CEO of Traackr, a solution for brands to help find, engage and leverage influencers. In this interview, we talk about the evolution of influence marketing, the challenges of engaging influencers and tackling the internal challenges inside companies of optimising an influencer program. Below, you’ll…

To influence influencers – the key points of influence marketing

Influence marketing is a rather new field, brought to mainstream marketing thanks to a slew of new technologies and the disintermediation of the internet. One of the components of any advanced marketing program these days is blogger outreach. And, for the even more advanced content publishers looking for distribution and backlinks, many of the same…

Joe Fernandez, CEO Of Klout Influence Measurement And Management (MDE77)

Minter Dialogue Episode #77 This interview, recorded on October 11, 2013, is with Joe Fernandez, co-founder and CEO of Klout, a system that helps identify and engage with influencers.  As Joe likes to say, Klout is the standard in online influence measurement.  Joe presented at this year's Hub Forum (interview with HubForum founder, Vincent Ducrey) in Paris,…

Itw With @dorieclark, Author Of Reinventing You, All About Personal Branding (mde64)

Minter Dialogue #64 This interview is with Dorie Clark, whom I met at SXSW2013 thanks to my friend Vince Jordan. Dorie has just released her new book "Reinventing You: Define Your Brand, Imagine Your Future," published by the Harvard Business Review Press. A former presidential campaign spokesperson in the US, and a professor and lecturer…

Sphere of influence – In which topic are you influential?

Online influence measurement systems and schemes remain a hotly debated area. Intellectually, we understand that real influence is, of course, is a blend of off and online. Influence is also highly contextual.  Influence is subdivisible into spheres of influence.  {Click to Tweet!}  As these online measurement systems evolve, they are attempting to clarify which sphere…

How to identify influencers on social media?

If you want to get your message out, there is nothing like good word of mouth.  But, when the recommendation is out of the mouth of an influencer, that's word of mouth on steroids.  {Click to Tweet!}  So how, as a brand marketer, can you appropriately and efficiently identify influencers? Figuring out influencers The route…

How To Beat Obama? Why Executives Need To Change Their Online Personality To Be Digital Influencers

Aside from running the biggest corporation in the world, Barack Obama has proven himself a master of digital marketing.  His 2012 repeat performance showed a seasoned, even more effective approach considering the new scope and breadth of audience available on the many social media platforms.  Obama is, by any standard, a digitally savvy leader.  He's…