automated-marketing

The Dangers of Automated Marketing – Is It The Right Choice For You?

Would you not agree that most marketers are still scrambling to figure out automated marketing? Whether it's programmatic advertising, pre-programmed posting or repetitive tasks, marketers are keen to make the machines do the work. Cue: Big Data Analytics Algorithms Artificial intelligence Predictive modeling Marketing Automation software (eg. InfusionSoft, HubSpot, Marketo, Pardot...) But how to make…

electricdog-thomas-power

How To Improve Digital Skills, Influencer Marketing and New Tech with Thomas Power (MDE229)

Minter Dialogue with Thomas Power (MDE229) Thomas Power is author of 7 books, a world-renowned speaker and man of influence. Thomas was the founder of Ecademy, and today runs Electric Dog, to act as Chief Digital Officer in support of Executive Boards, where Thomas is member of numerous boards around the world. In this conversation we…

2017-predictions-purpose

Key 2017 Predictions – What Every CEO Should Be Looking For!

As ever, the new year ushers in an opportunity to consider what's going to come up in 2017. If I had sum up my major 2017 predictions, it would be more of the same, except faster, different and, probably, worse. I would like to separate the challenges into three buckets: New technology Marketing Management New…

identify influencers on Instagram 1000 words

How Best To Identify Influencers? A New Tool For Instagrammers: InfluencerDB Review

Unless you've been living in a cave, you will know that images and video are all the rage online. Brands are trying to carve out their space -- mostly still via their owned (and controlled) media. However, more often than not, brands are finding that the ideal Return on Investment (ROI) isn't following as quickly as they…

influencer marketing definition

Why Influencer Marketing Is Strategic for Your Brand

Influencer marketing is definitely becoming a more common topic among marketing teams. It's still early days, though, and many brands are struggling to find their way. Resistance at the senior management level is frequent, especially since the answer to the difficult ROI question is typically illusive. There are several strong reasons why influencer marketing is an appropriate addition to…

Driving Engagement And Experience At Aston Martin with Simon Sproule, CMO (MDE192)

Minter Dialogue with Simon Sproule This interview is with Simon Sproule, CMO at the iconic luxury car company, Aston Martin. In this podcast, we discuss the impact that digital has had on the company and on its marketing. We explore Aston Martin's recent Formula 1 partnership with Red Bull. Simon also shares with us insights on how Aston…

sxsw-2016-platinumlogo-1200x661

SXSW 2016 – What You Missed From This Interactive – Film – Music Festival

If South By Southwest (SXSW) is an immersive experience that lasts 10 days, it can be very hard to come away with a concrete takeaway. You leave with your head literally spinning and a pocketful of business cards. Leading the "celebrities," there was President Obama, Michelle Obama, Iggy Pop and Willie Nelson, as well as…