Charlene-Li-Founder-and-CEO-Altimeter-Group

Digital Transformation and The Role of Leadership with Charlene Li, MD at Altimeter (MDE188)

Minter Dialogue Episode #188 This interview is with Charlene Li, principal analyst and MD (and founder) at Altimeter, now part of Prophet. Charlene is a best-selling author, mega influencer on Linkedin, speaker and expert on leadership and business strategy. In this podcast, we talk about the challenges and keys to success in digital transformation, how…

Influence marketing – Online influencers of brands revealed… What should brands be doing with their influencers?

Influence marketing remains a field still a little fuzzy for many leaders, but it continues to grow. As yet, it is a 'young' concept in that there is no standard for or even common understanding of influence. There are a number of tools -- more or less specialized -- that  are being used to help digital…

Pierre-Loic Assayag, founder and CEO of Traackr, solution to boost your influence marketing program

Minter Dialogue Episode #128 This interview is Pierre-Loic Assayag, founder and CEO of Traackr, a solution for brands to help find, engage and leverage influencers. In this interview, we talk about the evolution of influence marketing, the challenges of engaging influencers and tackling the internal challenges inside companies of optimising an influencer program. Below, you’ll…