Getting that customer in the middle of your business – Caleb Storkey brings it home (MDE144)

Minter Dialogue Episode #144 This interview is with the ebullient and passionate Caleb Storkey, who owns and runs Storkey Media, an integrated marketing agency. In this conversation, Caleb and I talk about the challenges that small and big companies face in driving a customer-centric agenda as well as using social media to drive the business.…

To influence influencers – the key points of influence marketing

Influence marketing is a rather new field, brought to mainstream marketing thanks to a slew of new technologies and the disintermediation of the internet. One of the components of any advanced marketing program these days is blogger outreach. And, for the even more advanced content publishers looking for distribution and backlinks, many of the same…

Itw with Hank Summy @MRM_McCann talking digital transformation and digital strategies

Minter Dialogue Episode #109 This interview is with Hank Summy, President North America of MRM/McCann’s Global Commerce Practice. In this conversation we talk about how brands are evolving in their digital marketing and mobile strategies, the challenges that brands and upper management face in creating effective digital strategies and campaigns, as well as the evolving…

Uniqlo Digital And Social Happening – A Qualified Digitail Experience

In this second post on Uniqlo (read the first post here), I wanted to continue to explore UNIQLO's digital marketing strategy and how they are finding ways to innovate and stay ahead of the pack. In the first post, I wrote about Uniqlo's global web site strategy and their glocal social media marketing. In this post, I am going…