Interview with @AlexLuff – Putting people into communications at Corporate Edge

Minter Dialogue #38 This interview is with Alex Luff, Managing Director of Corporate Edge, a branding and communications agency, specialized in B2B, whose mission is to put people at the heart of business communications. Their clients include many big brands such Shell, M&S, EDF, EADS, Cadbury and Jumeirah. In this interview, we discussed employer branding…

Who do you need to drive digital in your company?

Social Media Director: a five legged sheep? I was interviewed by my friend Noam Kostucki about the viability and profile of someone who can help bring social mediainto an organization.  The answer obviously depends on the remit and the organization itself, but it brought out some interesting points.  What profile?  What roles & responsibilities?  I…