How To Cut Through The Noise with Great Content Marketing with Jason Miller (MDE244)

Minter Dialogue with Jason Miller (MDE244) Jason Miller is Global Content Marketing leader at LinkedIn, a heady position. He’s also a RocknRoll photographer, author (best-selling Welcome To The Funnel), podcaster and all around top influencer. In this podcast, Jason and I talk about the big challenges facing business leaders and what they should be doing about. We…

wimbledon 2017 challenge

Making Great Stories From Data – Exploring Wimbledon 2017 with IBM

Wimbledon 2017 will be remembered for many things. Among others, this will include the first British woman, Johanna Konta, to make it to the semi-final since Virginia Wade in 1978. It marked the dramatic return of Ms Wimbledon, Venus Williams, 37, who reached her ninth SW19 final despite many heavy personal setbacks, only to be stonewalled…

Significance 1-2-3 — Evaluating meaningfulness and the true significance of your enterprise

"Oh yes, that's super important," this product marketer said to me, referring to the position of the bottle of shampoo on the shelf. Hum, I thought to myself. How important is important? As more and more brands work to connect with their customers and employees, there is an inevitable need to establish significance or meaning in what…

Justin Brown, co-founder of Ideapod, amplifying ideas that matter

Minter Dialogue Episode #107 This interview is with Justin Brown, co-founder with Mark Bakacs of Ideapod, a social platform for collecting and amplifying ideas that matter. It’s a really interesting initiative that has just opened a beta version. There are already some very in-the-know people like Jason Silva, Jeremy Waite and Brian Solis who have…

Krista Madden, founder of Handpicked Media, linking brands with bloggers (MDE67)

Minter Dialogue #67 This interview is with Krista Madden, founder of Handpicked Media, an agency that represents bloggers and vloggers from a wide array of areas, including fashion, beauty, parenting, food and travel. Handpicked Media specializes in arranging custom-made relationships between brands and these bloggers which, combined, have over 39 million page views. In this…

Interview with Jeremy Waite, head of Social Strategy for Adobe EMEA cc @jeremywaite

Minter Dialogue #49 This interview is with Jeremy Waite (@JeremyWaite), who is in charge of Social Strategy Consulting at Adobe EMEA. With a strong operational background and practice in building and implementing social media strategy, Jeremy is also great fun. To wit, he is proud to have been a giraffe keeper!  A man of influence,…