Andrew Grill – Getting the social mindset to drive your business (MDE154)

Minter Dialogue Episode #154 — This interview is with Andrew Grill, IBM Global Managing Partner for Social Consulting. A repeat guest (my first podcast with Andrew here) on the show and keynote speaker of worldwide renown, Andrew and I discuss digital literacy of leaders and executives, the use of social media for customer service, the best…

Sphere of influence – In which topic are you influential?

Online influence measurement systems and schemes remain a hotly debated area. Intellectually, we understand that real influence is, of course, is a blend of off and online. Influence is also highly contextual.  Influence is subdivisible into spheres of influence.  {Click to Tweet!}  As these online measurement systems evolve, they are attempting to clarify which sphere…

How to identify influencers on social media?

If you want to get your message out, there is nothing like good word of mouth.  But, when the recommendation is out of the mouth of an influencer, that's word of mouth on steroids.  {Click to Tweet!}  So how, as a brand marketer, can you appropriately and efficiently identify influencers? Figuring out influencers The route…

Interview with Andrew Grill, CEO of Kred, measuring your influence with transparency

Minter Dialogue #35 This interview is with Andrew Grill, CEO of KRED, for real-time transparent community-based influence measurement. Measuring online influence is a hot field and one that typically galvanizes conversation.  I met Andrew at the LikeMinds conferences for Social Media Week 2012. We recorded this interview on the fly.  As you will hear, Andrew…