andy abramson

Thinking outside the box and the power of asymmetrical leadership and marketing with Andy Abramson (MDE241)

Minter Dialogue with Andy Abramson Andy Abramson is CEO and founder of Comunicano, Inc., a strategic communications agency. He is also co-founder of Velocity Growth Inc, a strategic development and social markets services company. Andy’s a contributing writer to MoneyInc and an acknowledged influencer in all things Voice over Internet Protocol (VOIP). Beyond that, Andy is…

Authenticity mindset

Can Any Brand Be Authentic? How Does A Company Culture Become Authentic?

Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand's authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and advertising (as a practice) have tarnished and untrustworthy reputations. The Internet has enabled a greater…

alan stevens

How To Craft And Get Reach With Your Message With Alan Stevens (MDE234)

Minter Dialogue with Alan Stevens Alan Stevens is known as THE Media Coach. He’s a reputation specialist, journalist, PR expert, speaker and author. In this podcast, Alan and I discuss the art of storytelling in this frenetic world and the challenge of getting your message out. We look at the lessons to be learned from the…

dave-parkinson-brave-heart

How To Add Some Bravery and Heart Into Your Brand with Dave Parkinson (MDE231)

Minter Dialogue with Dave Parkinson Dave Parkinson, the Geordie Geek, spent over 25 years at Nissan, having been head of social and digital. He recently created his own consulting partnership, Brave & Heart, that promises to be “the antidote to juggernaut consultancies.” In this interview, we look at some of the sterling lessons learned of driving…

mike-baxter-goal-atlas

Turning Your Digital Transformation Into Goals & Success with Mike Baxter (MDE223)

Minter Dialogue with Mike Baxter Mike Baxter is an author, a psychologist and a data scientist with Chartered Designer status. He is also a renowned expert on digital transformation, practicing as a consultant for over 15 years and as a trainer with Econsultancy. Furthermore, he has also been an advisor to tech startups for 10 years.…

rod-banner-make-a-difference

Rod Banner – Agent of Change : What’s the Future of Marketing and Branding (MDE221)

Minter Dialogue with Rod Banner Internet pioneer, Rod Banner founded and built Banner Corp into the largest B2B agency in Europe before selling it to WPP. A man of great renown and influence in the UK, Rod is a fellow Tech London Advocate, agent of change at 3LA and an angel investor in a host of…