Ebay's "Do Good, Feel Good" Shop

Review of A Pop-Up Experience – Ebay’s “Do Good, Feel Good” Shop

If the high street is flagging and Cyber Monday sales continue to grow, the issue seems patently clear that consumers would rather the convenience and comfort of a couch than the hassle and ouch of visiting a brick and mortar store. From a retailer's standpoint, the rub is double in that real estate prices continue to…

Interview with Giles Corbett (@gicorb), Libon from Orange Vallee (MDE61)

Minter Dialogue #61 This interview is with Giles Corbett, a fellow INSEAD alumnus, who runs Libon, as part of the Orange Group. Libon is an innovative OTT service that provides a radically different experience to ordinary voice mail.  For example, it transcribes voice messages into text with surprising accuracy.  Beyond voice mail functionality, Libon also…

I love brands … at a major discount?

I love brands... Yes, I do; but, it would seem that, especially over the span of the latest economic crisis, the "consumer" has become decidedly less enchanted with brands, per se. On the one hand, the crisis has accentuated the need for consumers (and companies) to cut back on expenses and be more budget conscious…

Finding a CRM Voice – The Right Values, Meaning & Frequency

Customizing your Real Message & Finding a CRM Voice? As I mentioned in the prior post, I believe that the consumer world is in the midst of a true paradigm shift. In these dire economic times, there is a huge likelihood that the ongoing increase in the share of time and mind of the Internet…