Digital transformation for luxury brands – How to add value in a luxurious way [Infographic]

Luxury digital The digital strategies of luxury brands run the gamut from avant-garde (Burberry) to retrograde (e.g. Celine [LVMH] and most old-fashioned watch brands, such as Vacheron Constantin & Blancpain, that refuse to do eCommerce). Whether through ignorance, fear or conservative (reactionary) thinking, luxury brands have generally been slower to move. Digital transformation for luxury brands has, for…

Luxury brands and luxury digital marketing – Where are the golden opportunities?

Where is the sweet spot for luxury brands in digital marketing? I know that not a few luxury brands have been asking themselves this and other related questions about luxury brands digital marketing: How important is the brand's "institutional" website? To have or not to have a Facebook page? To allow Facebook Connect on the…