Digital transformation for luxury brands – How to add value in a luxurious way [Infographic]

Luxury digital The digital strategies of luxury brands run the gamut from avant-garde (Burberry) to retrograde (e.g. Celine [LVMH] and most old-fashioned watch brands, such as Vacheron Constantin & Blancpain, that refuse to do eCommerce). Whether through ignorance, fear or conservative (reactionary) thinking, luxury brands have generally been slower to move. Digital transformation for luxury brands has, for…