automated-marketing

The Dangers of Automated Marketing – Is It The Right Choice For You?

Would you not agree that most marketers are still scrambling to figure out automated marketing? Whether it's programmatic advertising, pre-programmed posting or repetitive tasks, marketers are keen to make the machines do the work. Cue: Big Data Analytics Algorithms Artificial intelligence Predictive modeling Marketing Automation software (eg. InfusionSoft, HubSpot, Marketo, Pardot...) But how to make…

Mindset and Marketing trends 2016 – What To Watch Out For

Last week, I published the first section of the business trends predictions for 2016, focusing on the new technology trends. This week, I present the other two sections, looking at the trends for marketing and in terms of mindset. The truth is that, if organizations are to take advantage of these trends, it must come with the…

Massimo Fubini, CEO of ContactLab, using data to drive direct marketing (MDE178)

Minter Dialogue Episode #178 This interview is with Massimo Fubini, CEO and founder of ContactLab, an Italian provider of digital marketing services with offices in five cities across Europe. Having evolved from email marketing services, ContactLab is now at the heart of the multichannel customer relationship challenge. In addition to having an extraordinary archive of…

Marketing Automation Mistakes — When It Goes Awry And Lessons Learned

I always remember being stumped by the question: How do you know what you don't know? When automation is used to run a brand's marketing efforts, there is always a temptation to take your eyes of the wheel that is driving those automated activities. The issue is finding the balance between efficiency and effectiveness. Marketing…