Christopher lochhead Play Bigger (1)

Making of a Legendary Marketer with Christopher Lochhead (MDE245)

Minter Dialogue with Christopher Lochhead Christopher Lochhead is the co-author of “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets” and co-host of "the podcast Silicon Valley needs" Legends and Losers. Having been a CMO of three publicly traded companies and an entrepreneur, Christopher certainly is loaded in experience. Fast Company Magazine refers to…

return for free

In Return For Free Wifi? What Is And What Should Be Allowed In Terms of Value Exchange?

I did a social sign in the other night at the Cumberland Arms and did a double take before authorizing the "permissions" in exchange for free wifi. Of the four "opt ins" requested, which one gets your hair up most? Update your profile? Read your tweets? For me, it was definitely the fourth one: "Post Tweets for you."…

rod-banner-make-a-difference

Rod Banner – Agent of Change : What’s the Future of Marketing and Branding (MDE221)

Minter Dialogue with Rod Banner Internet pioneer, Rod Banner founded and built Banner Corp into the largest B2B agency in Europe before selling it to WPP. A man of great renown and influence in the UK, Rod is a fellow Tech London Advocate, agent of change at 3LA and an angel investor in a host of…

2017-predictions-purpose

Key 2017 Predictions – What Every CEO Should Be Looking For!

As ever, the new year ushers in an opportunity to consider what's going to come up in 2017. If I had sum up my major 2017 predictions, it would be more of the same, except faster, different and, probably, worse. I would like to separate the challenges into three buckets: New technology Marketing Management New…

Under the hood with Marketing Over Coffee podcast host John J Wall

Minter Dialogue with John J Wall This interview is with John J. Wall, co-host of the marvellous Marketing Over Coffee podcast with Christopher S. Penn. He’s also VP of Marketing at EventHero, a real-time event management platform. In this podcast, we chat about John’s journey in podcasting, the trends in podcasting, where are the opportunities for…

marketing 5E's branding and brand

A Digital Silver Economy – The Silver Lining Of Digital For The Baby Boomers

For many years, I have been carrying a message about how marketing must evolve to include the 5E's. The new model looks like this:   But maybe I've been getting it wrong? I have been encouraging brands to focus on these 5E's, applying them throughout the organization, and especially through all of the different functions that must…

Managing The Employer Brand and How to Make M&A Work – Simon Barrow on MDE180

Minter Dialogue Episode #180 — This interview is with Simon Barrow, a man with an illustrious career in brand management  and agencies, who founded and ran People in Business for 21 years. Simon pioneered the notion "Employer Brand" and now helps businesses on managing their Employer Brand as well as looking at those thorny people…

Branding Gets Personal – Why We All Need To Get More Personal

In 2010, I wrote for the first time about what it means when Branding Gets Personal. Some companies and cultures prefer to keep what is personal at home and to keep everything at all professional and all business. Evermore, however, I believe that brands need to find ways to bridge the professional and personal Rubicon. Yes,…