The Strongest Reason Why CEO’s Need Purpose For Their Business

I have long been hammering on about why businesses with purpose -- with a more profound why -- will tend to win out over the long-term versus those without. With a solid northerly setting, decision-making automatically becomes easier. Time allocation becomes more obvious. Employees are motivated to go beyond the call of duty because of the mission. Stakeholders…

brand content

Brand Content – Express Meaning

There has been much written about the need to create legitimate, powerful and engaging brand content. Finding and expressing meaning, meanwhile, is not so easy to do. Some brands hire "intelligent" consultants and agencies to craft clever advertising messages, write great blog posts and create enticing window displays. Marketers just love to get clever. But,…

meaningfulness starmania Blues of Businessman

Money and Meaningfulness – Are They Compatible?

These are interesting days, any way you cut it. Whether it's the latest new tech innovations, magnificent astronomical discoveries, an ever-present terrorist threat, looming election fever in multiple countries or the fear of a financial bubble bursting, everywhere one looks it seems there is excitement and engagement pitted against uncertainty and fear. For today's graduates with career aspirations and life ambitions,…

Significance 1-2-3 — Evaluating meaningfulness and the true significance of your enterprise

"Oh yes, that's super important," this product marketer said to me, referring to the position of the bottle of shampoo on the shelf. Hum, I thought to myself. How important is important? As more and more brands work to connect with their customers and employees, there is an inevitable need to establish significance or meaning in what…

Getting that customer in the middle of your business – Caleb Storkey brings it home (MDE144)

Minter Dialogue Episode #144 This interview is with the ebullient and passionate Caleb Storkey, who owns and runs Storkey Media, an integrated marketing agency. In this conversation, Caleb and I talk about the challenges that small and big companies face in driving a customer-centric agenda as well as using social media to drive the business.…

Finding Your North – Branding In A Confused World

In this chaotic world, we are besieged by information and multi-channel communications. Every day there is a new digital device, platform or social network being created.  And, there could be a crisis lurking behind any corporate communication, commercial launch, customer comment, much less complaint.  As a result, business leaders and brands can easily be led…