Charlene Li Brand Relevance Index

Brand Relevancy, Disruption and Digital Transformation with Charlene Li (MDE254)

Minter Dialogue with Charlene Li Charlene Li is author, thought-leader and world renowned speaker, principal analyst of Altimeter, a Prophet Company. In this podcast, we explore the ongoing disruptive challenges of digital transformation. We also take a closer look at the latest research coming out of Prophet, The 2017 Brand Relevance Index, discussing the importance of…

lego social media James Poulter

Building Blocks And Social Media Communities With LEGO – James Poulter (MDE253)

Minter Dialogue with James Poulter James Poulter is the Senior Social Media Manager at LEGO, working on strategy and innovation for the beloved group. In this interview, we discuss the LEGO mission, how that plays out in the social media strategy, what are some of the keen and key insights in using the SM effectively as…

Is Customer Centricity Really The Answer? Stan Phelps Says Not (MDE249)

Minter Dialogue with Stan Phelps Stan Phelps is a keynote speaker, Workshop Facilitator at PurpleGoldfish, and best-selling author (Purple Goldfish). He’s also a Forbes Contributor, faculty member on ANA’s School of Marketing and serves as an adjunct instructor at Rutgers Business School. Last but not least, Stan’s an IBM Futurist. In this conversation, Stan and…