Nathalie Nahai, Web Psychologist – how to master online influence and web marketing (MDE125)

Minter Dialogue Episode #125 — This interview is with Nathalie Nahai, the Web Psychologist, who is a great speaker, trainer and author of “Webs of Influence,” published in 2012. Nathalie brings together psychology, design and technology to understand better online persuasion. In this interview, we discuss how brands can improve their online presence, the challenges…

Comic at Work. How much personality and sense of humor should you bring to work?

Mitch Joel, the inspiring content provider and a role model for me personally, recently recorded yet another stirring podcast, entitled "Laughing all the way to the Bank with James Altucher." In this podcast, Mitch and James discuss their shared passion for standup comedy and the relevance of standup comedy skills in business. The particular angle…

Who to follow on Twitter? A cartography of types of Twitter profiles and users

According to Twopcharts (which is admittedly a bit wonky), Twitter now apparently boasts over 2.1 billion accounts created, with some 300 new accounts coming every second.   If that 2.1B number is anywhere near accurate, it certainly includes an enormous number of spammers and fakes (that Twitter attempts to close down as soon as they are created). More pertinently,…

What’s the big deal about active versus passive media? (With a hat tip to @MitchJoel)

Inspired by a couple of ever fascinating podcasts by Mitch Joel at Twist Image, I wanted to dig into two ideas about digital marketing. Active & Passive Media First, the notion of "active versus passive media" as Mitch calls it.  As opposed to attempting to divide media into social and traditional, Mitch refers to active…

Mitch Joel – President of Twist Image Digital Marketing Agency

An interview with Mitch Joel Mitch Joel is one of the most respected people in the digital media space in the world.  He is President of Twist Image Digital Marketing & Communication, aka "Media Hacker".  With a direct pick up from his bio, this sentence says it all:  "When Google wanted to explain online marketing…