hands_online_blog_post

Using Your Hands Online? Why Brand Comms Are Failing Us

The other day, I stopped to observe a man driving solo in his Audi car who, with one hand on the steering wheel, was gesticulating wildly with his other hand. Obviously he was "on" the phone, albeit hands free. Smiling to myself, I thought that he was most possibly Italian. However, it's true that, with the mobile…

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Mindset and Marketing trends 2016 – What To Watch Out For

Last week, I published the first section of the business trends predictions for 2016, focusing on the new technology trends. This week, I present the other two sections, looking at the trends for marketing and in terms of mindset. The truth is that, if organizations are to take advantage of these trends, it must come with the…

Decoding the Business Trends for 2016 – Bits, Bytes and Bozos

Every two years I like to put out my predictions of business trends -- with a heavy marketing bias -- for the upcoming year. Reviewing those I made for 2012 and 2014 and now looking at the predictions for 2016, there are some new and exciting factors and technologies that are now coming materially into the foreground. As some…

What Are The Top Trends And Levers For Your Digital Strategy In 2015?

The year 2015 is now well under way. It is my strong suspicion that many of those carefully worked-on budgets that marketing teams crafted at year-end are already starting to feel a strain. And I have to believe that a flawed online and digital marketing strategy is often times to blame. To take some of the…

Luxury Customer Experience at Les Galeries Lafayette

I was in the Galeries Lafayette, in Paris, last week to find a specific Christmas present for my wife and felt decidedly disoriented as I walked in. Happily, there was a map on the wall with, as a bonus, a geolocation app, specifically for the Boulevard Haussmann store. Without batting an eye, I went to download…

The new mobile frontier with Roy Vella (MDE112)

Minter Dialogue Episode #112 This interview is with Roy Vella, a digital expert, consultant and mobile evangelist. Roy is particularly focused on the convergence of online, mobile and financial services. As Roy likes to say, he helps companies ride the #mobilewave. In this interview, we talk about the state of mobile, how companies should be approaching the…

Itw with Hank Summy @MRM_McCann talking digital transformation and digital strategies

Minter Dialogue Episode #109 This interview is with Hank Summy, President North America of MRM/McCann’s Global Commerce Practice. In this conversation we talk about how brands are evolving in their digital marketing and mobile strategies, the challenges that brands and upper management face in creating effective digital strategies and campaigns, as well as the evolving…

How’s your MX? 8 steps to get the mobile experience right

As organizations continue to zero in on their digital strategy and to build a digital transformation plan, top executives need to make sure that their own Digital IQ is satisfactory in order to make the best decisions. Taking a cue from the obsessive Steve Jobs, who was dedicated to user experience (UX), executives need to understand…