3 new rules: blended, blended & blended

If location, location, location is still the mantra for real estate, there is one word that seems to define our existence in the new business world, and, specifically, the world of marketeers.  That word is BLENDED.  What does blended mean? Blended, in this case, is a mixture between the "real" (or face to face) and…

Social Media Management Service : Taptivate Friends

When you manage your own social media campaigns, you constantly have to monitor each individual interface, such as the new tweets in one or more of your Twitter accounts, the comments and “likes” in one or more of the Facebook pages, and the connection request and conversations in groups on LinkedIn, to mention just a few. Now, a new service is on the horizon that could bring that to the mobile (iphone and ipad, initially) in a “one-stop fits all” type of service. This new breed of software is called SMMS (Social Media Management Software ), and this particular new service comes from Taptivate.

3 rules of real estate and 3 rules of modern day marketing

If we all know the 3 rules of real estate, what are the 3 rules for marketing in the Internet era? You can sometimes here someone giving out the moniker of the 3 rules of marketing: content, content, content. While I am BIG on content, I would not be inclined to be so absolutely categorical. I believe that the 3 “rules” or principles have been evolving, making them less statutory rules and more a WIP. Here is what I think of the evolution of the 3 rules of modern day marketing.