Nina Radetich KTNV

What the news can teach us in marketing and the fine line between transparency and mystery with Nina Radetich (MDE246)

Minter Dialogue with Nina Radetich Nina Radetich spent twenty years of her career in news media, being evening news anchor for KVBC and KTNV in Las Vegas. Since 2012, Nina, who is a member of the Duct Tape Marketing consultant network, has been running her own marketing and media agency. In this conversation, we look from…

jyc jean-yves chainon

The state of the business in VR, AR and 360 Videos with Jean-Yves Chainon. All about visual storytelling techniques and how brands need to do

Minter Dialogue with Jean-Yves Chainon Jean-Yves Chainon is a bi-national American-Frenchman, Digital Entrepreneur, Content creator, media consultant, and founder and CEO of JYC, a production studio dedicated to Virtual Reality (VR), Augmented Reality (AR) and 360 videos. He’s also founder of OOAworld, a website dedicated to original, creative and qualitative multimedia storytelling. It’s worth the…

Caroline Avakian, founder of SourceRise, connecting journalists and NGOs (MDE152)

Minter Dialogue Episode #152 This interview is with Caroline Avakian, founder and CEO of SourceRise, a news media startup connecting journalists and NGOs. Caroline, an Emmy-nominated TV correspondent, is a social entrepreneur, forging a new path for foreign and crisis news reporting by increasing the media’s access to on-the-ground expert sources in the developing world.…

Finding Your North – Branding In A Confused World

In this chaotic world, we are besieged by information and multi-channel communications. Every day there is a new digital device, platform or social network being created.  And, there could be a crisis lurking behind any corporate communication, commercial launch, customer comment, much less complaint.  As a result, business leaders and brands can easily be led…

Podcasts – Why and how you should get to listening to some podcasts as part of your daily digital regime

Podcasts have evolved from a trendy buzz word into a more mature phase, where you can now find some admirable longstanding podcasts that have withstood the test of time. That said, the podcast as a medium remains somewhat marginal in terms of mainstream consumption. I catalogued the number of podcasts out there before, in an…

What’s new? What News and Marketing too often have in common!

Today, we see that marketing and media, in general, have undergone a tidal wave as we move toward true pull (undertow?) marketing, community-based, meaningful relationship building, fighting for share of mind and Facebook “likes” on a myriad of distribution platforms. Under the wave, to a certain degree, the old fashioned marketing tools and old school mainstream media channels have taken a real washing. Everyone is still focused on what’s NEW and what’s NEWS. But what about deeper reasoning, long term growth and relationship building. Turning a Friend’s like into a Fan’s love!