Patrick Powers, Social Media And Email Marketing (MDE57)

Minter Dialogue #57 This interview is with Patrick Powers, a Danish-born entrepreneur, living in greater London. Patrick, who has written a couple of books, runs the vibrant Entrepreneurs in London¬†club and works on helping SMBs on their email marketing and social media strategies. In this podcast, we discuss the importance of creating a conversation and…

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These are the new calls to action for digital marketers. The new ROI of marketers will have to take into account the e-factor: the willingness to exchange, the power of the experience, the emotional connection, the authenticity of the engagement, and the essential meaning and return.