Interview with Nicolas Bordas, VP of TBWA Europe: Talking digital marketing for business (MDE86)

Minter Dialogue Episode #86 This interview, recorded on January 14, 2014, is with Nicolas Bordas, VP of TBWA Europe (part of the Omnicom Group) and President of Being Worldwide, an integrated communications agency. Nicolas is very much a man who walks the talk, with a very well read blog and a vibrant Twitter following. In…

Digitail – The State Of Digital In Retail [infographic]

Here is an infographic on the topic of digital in retail, or digitail as Nicolas Bordas (VP TBWA Europe) likes to say. What is Digitail? Digitail concerns all digital tools and applications at the point of the sale (in retail). For the purpose of this infographic, we have limited the scope to customer-facing tools and…