Charlene Li Brand Relevance Index

Brand Relevancy, Disruption and Digital Transformation with Charlene Li (MDE254)

Minter Dialogue with Charlene Li Charlene Li is author, thought-leader and world renowned speaker, principal analyst of Altimeter, a Prophet Company. In this podcast, we explore the ongoing disruptive challenges of digital transformation. We also take a closer look at the latest research coming out of Prophet, The 2017 Brand Relevance Index, discussing the importance of…

Digital in Retail: What does it take to get it right?

Most serious retailers are now looking deeply at ways to go "digitail" aka exploit digital in retail. In other words, they are looking for ways to use and 'manage' digital tools, devices and platforms in the retail space for good business effect. To the surprise of many companies, the transformation required for digitail is not anecdotal. Digital is…

Quantified Self – The Nike FuelBand versus Fitbit face-off #3

This is the breakout year of wearable technology and the quantified self. Between Google, Sony, Samsung, LG, Motorola and 'pure players' such as Fitbit, Jawbone and Garmin, the race is on. And now with Apple's announcement of its Apple Watch, wearable technology is on the verge of going planetary. [At least, on this prediction of trends for…