chris_dessi_podcast

Chris Dessi, CEO of Silverback Social talks about social media and influencer marketing (MDE181)

Minter Dialogue Episode #181 This interview is with Chris Dessi, founder and CEO of Silverback Social, a digital agency based out of New York. He is also the founder of theWestchester Digital Summit, an author and a frequent tv commentator and keynote speaker. In this conversation, we talk about Chris’ inspirations and convictions, how C-suite…

Robert Hernandez (USC Annenberg) and the state of journalism (MDE155)

Minter Dialogue Episode #155 This interview is with Robert Hernandez, Associate Professor of Professional Practice at USC Annenberg School for Communication. In this conversation, Robert and I discuss the state of journalism, how students of journalism are getting prepared for the new world of journalism, the relative importance of personal branding and the opportunities that…

Social media strategy for financial services with Joyce Sullivan (MDE141)

Minter Dialogue Episode #141 — Joyce Sullivan is the founder and CEO of SocMediaFin, Inc., a social media consultancy that provides leadership training for financial services, regulated industries, non-profit organizations, and specialty firms. Her firm provides social media strategy and policy development, social media program development and management, as well as training and talent development…

Using social media in Corporate Communications – Frances Reimers explains her vision on corporate visibility

Minter Dialogue Episode #140 This interview is with Frances Reimers, head of Corporate Visibility at PCI Communications, an integrated marketing agency based in Washington. In this conversation, we talk about the challenges of driving corporate communications in this uber-crowded connected world, how to establish trust, the personal role of the C-suite and the CEO, and…

Should you promote Personal Branding at your company? Why branding gets personal

It is far from a unanimous belief that personal branding is a good thing. It can become particularly contentious when it comes to an employee's personal branding. I have heard of top executives talk about "disloyalty." Others talk about "outsized" egos. Reality is that, like most anything, this is not and cannot be black and…

Why Branding Gets Personal – And How To Mix Personal With Professional

As much as some cultures and companies try to refrain from mixing personal and professional, reality is that these two spheres are inevitably intertwined. For this reason alone, I keep emphasizing the mantra: branding gets personal. And I believe that the sooner corporate boardrooms come to grips with this -- especially from an HR, IT and branding…

Itw With @dorieclark, Author Of Reinventing You, All About Personal Branding (mde64)

Minter Dialogue #64 This interview is with Dorie Clark, whom I met at SXSW2013 thanks to my friend Vince Jordan. Dorie has just released her new book "Reinventing You: Define Your Brand, Imagine Your Future," published by the Harvard Business Review Press. A former presidential campaign spokesperson in the US, and a professor and lecturer…

How To Beat Obama? Why Executives Need To Change Their Online Personality To Be Digital Influencers

Aside from running the biggest corporation in the world, Barack Obama has proven himself a master of digital marketing.  His 2012 repeat performance showed a seasoned, even more effective approach considering the new scope and breadth of audience available on the many social media platforms.  Obama is, by any standard, a digitally savvy leader.  He's…

How To Get Real Twitter Followers – The Musician’s Lesson! cc @Davidrsmyth

Music to Twitter's ears The Evening Standard (London) published an article by David Smyth on "How to be a Twitter hitter."  Without evoking the poetic license of a Pied Piper, the article provides the golden rules for how a pop star should build his or her Twitter following.  Bouncing off the Golden Rules according to…