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Boost Your Digital Transformation – When The Boss Has More Followers Than The Brand

I recently met a French CEO who blew me away. From the outside, he didn't exactly look like a digital geek. But, he has an Instagram account that, until recently, had more followers (10K+) than the main Instagram account of the VERY large organization he runs. His account certainly far surpasses my own measly following.…

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The New World of Branding with a Titan of the Agency World, Simon Burridge, CEO of Playzoola (MDE206)

Minter Dialogue with Simon Burridge This interview is with Simon Burridge, former CEO of Virgin Games, once the right hand man to Sir Richard Branson, and with a meaty history in agencies, notably at JWT. Simon is now CEO of Playzoola, a very new kind of gaming offer that is about to be launched. Find…

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Getting To Like You with Jeremy Goldman, CEO of Firebrand Group (MDE204)

Minter Dialogue with Jeremy Goldman This interview is with Jeremy Goldman, founder and CEO of Firebrand Group, a digital branding and marketing consultancy based out of New York. Jeremy is also a two-time author, first with Going Social and now with Getting To Like, co-written with Ali Zagat. In this podcast, we discuss some of…

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Chris Dessi, CEO of Silverback Social talks about social media and influencer marketing (MDE181)

Minter Dialogue Episode #181 This interview is with Chris Dessi, founder and CEO of Silverback Social, a digital agency based out of New York. He is also the founder of theWestchester Digital Summit, an author and a frequent tv commentator and keynote speaker. In this conversation, we talk about Chris’ inspirations and convictions, how C-suite…

Robert Hernandez (USC Annenberg) and the state of journalism (MDE155)

Minter Dialogue Episode #155 This interview is with Robert Hernandez, Associate Professor of Professional Practice at USC Annenberg School for Communication. In this conversation, Robert and I discuss the state of journalism, how students of journalism are getting prepared for the new world of journalism, the relative importance of personal branding and the opportunities that…

Social media strategy for financial services with Joyce Sullivan (MDE141)

Minter Dialogue Episode #141 — Joyce Sullivan is the founder and CEO of SocMediaFin, Inc., a social media consultancy that provides leadership training for financial services, regulated industries, non-profit organizations, and specialty firms. Her firm provides social media strategy and policy development, social media program development and management, as well as training and talent development…

Using social media in Corporate Communications – Frances Reimers explains her vision on corporate visibility

Minter Dialogue Episode #140 This interview is with Frances Reimers, head of Corporate Visibility at PCI Communications, an integrated marketing agency based in Washington. In this conversation, we talk about the challenges of driving corporate communications in this uber-crowded connected world, how to establish trust, the personal role of the C-suite and the CEO, and…

Should you promote Personal Branding at your company? Why branding gets personal

It is far from a unanimous belief that personal branding is a good thing. It can become particularly contentious when it comes to an employee's personal branding. I have heard of top executives talk about "disloyalty." Others talk about "outsized" egos. Reality is that, like most anything, this is not and cannot be black and…

Why Branding Gets Personal – And How To Mix Personal With Professional

As much as some cultures and companies try to refrain from mixing personal and professional, reality is that these two spheres are inevitably intertwined. For this reason alone, I keep emphasizing the mantra: branding gets personal. And I believe that the sooner corporate boardrooms come to grips with this -- especially from an HR, IT and branding…