4 reasons why marketing gets personalized, branding gets personal

If there is one trend that seems to stand out above the rest this year, it is the real opportunity, if not the urgent need, to personalize marketing efforts. There are four incredibly potent reasons for this: It's what your Customer wants. The socially connected -- wizened if not hardened -- and inundated customer wants it. Your customer…

3 keys to effective copywriting – An error by Facebook and why copywriting is an important skill to hone

Effective copywriting is one of the most important skills in this googlized world, in which email remains one of the bastions of (digital) marketing. {Tweet this} Despite having written numerous manuscripts and short stories, blogging for eight years and keeping up a weekly newsletter for 3 years, I find the art of copywriting positively fascinating and rather elusive. Good…

Gravity interview via Robert Scoble – Interesting Networking!

You might enjoy this interview from Robert Scoble of Amit Kapor, former COO of MySpace and now CEO of Gravity who has launched a free service, Twinterest, that looks at open public social data. In a case of ME-centered ME-dia, Twinterest allows you to review and graphically represent your own interests and find friends with comparable interests and needs. Down the road, new applications are due which will likely help filter (and curate) your information.