Peugeot Drive to Tennis Experience

Peugeot’s Drive To Tennis – Immersive Experience or Experiment?

Peugeot is promoting an "immersive tennis experience" as part of its showroom and online activation. As you can imagine, it's a rather digital experience. Given my love of tennis and my familial link to Peugeot, I had to check it out. For those of you not familiar, Peugeot has long been a major sponsor of the French…

Brand Latency: How to know if your brand has staying power?

Few are the brands that have true staying power.  Some keep on thanks to favorable market conditions (Standard Oil, but then woe betide the authorities!), an ongoing ability to pivot when necessary (IBM, Peugeot), or state protection (Boeing, Airbus...).  Others still survive because of a lack of strong competition (e.g very narrow niche business).  Some…