Future of Blogging

The Future of Blogging Is Dynamic and Filled With AI – But It Will Be Hard Work

I recently spoke on a panel, invited by Bernie J Mitchell, about the future of blogging, with marvelous co-panelists Katie King and Lucy Hall, and moderated by Andy Bargery.  The questions and flow of the conversation led to several key conclusions. First, blogging is far dead, although there is plenty of blogger fatigue. Secondly, it's absolutely vital to be strategic…

Christopher lochhead Play Bigger (1)

Making of a Legendary Marketer with Christopher Lochhead (MDE245)

Minter Dialogue with Christopher Lochhead Christopher Lochhead is the co-author of “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets” and co-host of "the podcast Silicon Valley needs" Legends and Losers. Having been a CMO of three publicly traded companies and an entrepreneur, Christopher certainly is loaded in experience. Fast Company Magazine refers to…

Under the hood with Marketing Over Coffee podcast host John J Wall

Minter Dialogue with John J Wall This interview is with John J. Wall, co-host of the marvellous Marketing Over Coffee podcast with Christopher S. Penn. He’s also VP of Marketing at EventHero, a real-time event management platform. In this podcast, we chat about John’s journey in podcasting, the trends in podcasting, where are the opportunities for…

loren weisman artist's guide

How To Drive Your Brand as An Artist and Entrepreneur with Loren Weisman (MDE205)

Minter Dialogue with Loren Weisman This interview is with Loren Weisman, fellow business advisor, speaker, host of the podcast, Wait What Really OK! and author of two books, The Artist’s Guide to Success and Music Business for Dummies. In this interview we look at some of the keys for artists to drive their business via…

sarah van mosel acast

Why Podcasting Presents an Authentic Media for Brands with Sarah Van Mosel (MDE202)

Minter Dialogue with Sarah Van Mosel This interview is with Sarah Van Mosel, Chief Commercial Officer at Acast, a global podcast platform that provides premium hosting, distribution and monetisation services. Previously, Sarah had a senior leadership position at NY Public Radio, dealing with digital transformation and the podcast opportunities at radio. In this interview, we talk…

siobhan mchugh

The Power of Podcasting With Siobhan McHugh (MDE201)

Minter Dialogue with Siobhan McHugh This interview is with Siobhan McHugh, one of the world’s premier experts on podcasting. Siobhan is also an oral historian and author of 6 books, including the award winning, The Snowy, The People Behind the Power. In this podcast, we discuss Siobhan’s favourite podcasts, why podcasting is such a powerful…

Jeffrey Kofman Trint

Turning Audio Into Text – Trint, Award-Winning StartUp with CEO Jeffrey Kofman (MDE200)

Minter Dialogue #200 with Jeffrey Kofman This interview is with Jeffrey Kofman, the Emmy award-winning foreign and war correspondent (for coverage of the Libyan revolution and for coverage of 9/11 WTC attacks), who is now CEO and co-founder of a really fascinating startup TRINT. Trint is a platform for taking speech based media and converting…

How To Build a Tribe – How Loyal Are You To Your Customers?

Listening to a McKinsey podcast (Hi_Tech_Podcast) entitled "Redefining the marketing landscape" and featuring Dave Edelman, I was aroused by the phrase that brands should think about being loyal to their customers as opposed to the other way around. In other words, the relationship is typically constructed the wrong way around. Brands should no longer focus on…