How To Build a Tribe – How Loyal Are You To Your Customers?

Listening to a McKinsey podcast (Hi_Tech_Podcast) entitled "Redefining the marketing landscape" and featuring Dave Edelman, I was aroused by the phrase that brands should think about being loyal to their customers as opposed to the other way around. In other words, the relationship is typically constructed the wrong way around. Brands should no longer focus on…

Interview with Michael Mahemoff, founder of PlayerFM, talking podcasting (MDE110)

Minter Dialogue Episode #110 This interview is with Michael Mahemoff, founder of Player FM, a service designed to help discover, distribute and amplify podcasts. Player FM was highlighted at this year’s Google I/O. Michael is at the epicenter of podcasting. He offers his spin on podcasting, with some great tips and insights for podcasters. Enjoy the…

MDE#15: Barbara Mallinson, CEO and Founder of OBAMI, a robust social network designed specifically for schools

Barbara Mallinson founded OBAMI, a social network and eLearning platform specifically designed for schools. Barbara is on a mission to bring the best eTools and social networking to teachers and learners.  OBAMI enables the teachers to distribute resources, to allow the learners and teachers to comment and discuss the resources, as well as to provide assessments…

Mde#14: Cedric Hutchings, Ceo Of Withings, Innovator & Manufacturer Of Connected Objects (for Health)

The internet of things useful... arrives Having heard Cedric Hutchings, co-founder and CEO of Withings, speak at LeWeb 2010 last year, I had the chance to meet him at the Université d'Ete 2011 for the MEDEF (an organization for French business executives and entrepreneurs).  If I had to summarize, Withings is the real beginning of the "internet…