MDE #11: François Pétavy, CEO Of Eyeka – Co-creation & crowdsourcing for brands

I had the chance to meet François Pétavy, a fellow INSEAD alum, who is CEO of Eyeka, a successful French start-up providing a co-creation and crowdsourcing platform for brands around the world.  Eyeka manages a community of over 140,000 creative consumers who participate and co-create with  brands on a wide array of briefs that focus…

Rachel Weiss Redken Interactive Digital Marketing – MDE10

Interactive Marketing at its best I got to know Rachel Weiss while working at L'Oreal. Specifically, Rachel began at L'Oréal in 2007 working on the digital strategy for PureOlogy and Redken USA ('professional' brands that sell through the hairdresser channel and is, thus B2B2C). At the beginning of this year, Rachel was promoted to run…

Up Close With A Founding Father Of The Internet: Dr. Stephen Crocker

I had the distinct pleasure to meet and interview Dr Stephen Crocker, one of the three founding fathers of the Internet.  In the photo on the left, Steve is the one with the intention of only listening to what goes on.  The other two are Jon Postel (1943-1998) and Vinton Cerf (b 1943).  As a…

Interview with Jonathan Salem Baskin – author, blogger & speaker on branding

Dialogue with Jonathan Baskin on global brand challenges Here is a Boxing Day interview with Jonathan Salem Baskin, global brand strategist and reputed author, blogger and speaker on branding.  Specifically, Jonathan is author of "Branding Only Works on Cattle" (2009) as well as "Bright Lights & Dim Bulb" (updated for 2010) and "Histories of Social…