Under the hood with Marketing Over Coffee podcast host John J Wall

Minter Dialogue with John J Wall This interview is with John J. Wall, co-host of the marvellous Marketing Over Coffee podcast with Christopher S. Penn. He’s also VP of Marketing at EventHero, a real-time event management platform. In this podcast, we chat about John’s journey in podcasting, the trends in podcasting, where are the opportunities for…

sarah van mosel acast

Why Podcasting Presents an Authentic Media for Brands with Sarah Van Mosel (MDE202)

Minter Dialogue with Sarah Van Mosel This interview is with Sarah Van Mosel, Chief Commercial Officer at Acast, a global podcast platform that provides premium hosting, distribution and monetisation services. Previously, Sarah had a senior leadership position at NY Public Radio, dealing with digital transformation and the podcast opportunities at radio. In this interview, we talk…

siobhan mchugh

The Power of Podcasting With Siobhan McHugh (MDE201)

Minter Dialogue with Siobhan McHugh This interview is with Siobhan McHugh, one of the world’s premier experts on podcasting. Siobhan is also an oral historian and author of 6 books, including the award winning, The Snowy, The People Behind the Power. In this podcast, we discuss Siobhan’s favourite podcasts, why podcasting is such a powerful…

Interview with Michael Mahemoff, founder of PlayerFM, talking podcasting (MDE110)

Minter Dialogue Episode #110 This interview is with Michael Mahemoff, founder of Player FM, a service designed to help discover, distribute and amplify podcasts. Player FM was highlighted at this year’s Google I/O. Michael is at the epicenter of podcasting. He offers his spin on podcasting, with some great tips and insights for podcasters. Enjoy the…

Podcasts – Why and how you should get to listening to some podcasts as part of your daily digital regime

Podcasts have evolved from a trendy buzz word into a more mature phase, where you can now find some admirable longstanding podcasts that have withstood the test of time. That said, the podcast as a medium remains somewhat marginal in terms of mainstream consumption. I catalogued the number of podcasts out there before, in an…

How to find storytelling talent? The pen, the picture and the philm

Telling stories There are stories (lies) and there are stories (that move).  Great storytelling is about communicating the story in a way that draws you in, makes an emotional connection.  A telling story is one where the audience leaves itching to do something, to be someone different. Content and context In storytelling, there are two…