Andy Molinsky Reach-A-New-Strategy-to-Help-You-Step-Outside-Your-Comfort-Zone

How To Get Yourself and Your Team Out of The Comfort Zone with Andy Molinsky (MDE248)

Minter Dialogue with Andy Molinsky Andy Molinsky is Professor of International Management and Organizational Behavior at Brandeis University's International Business School. He is also the author of two books, Global Dexterity and most recently REACH, A New strategy to help you step outside your Comfort Zone (on Amazon) and his work has been featured in titles such as…

influencer marketing definition

Why Influencer Marketing Is Strategic for Your Brand

Influencer marketing is definitely becoming a more common topic among marketing teams. It's still early days, though, and many brands are struggling to find their way. Resistance at the senior management level is frequent, especially since the answer to the difficult ROI question is typically illusive. There are several strong reasons why influencer marketing is an appropriate addition to…

Influence marketing – Online influencers of brands revealed… What should brands be doing with their influencers?

Influence marketing remains a field still a little fuzzy for many leaders, but it continues to grow. As yet, it is a 'young' concept in that there is no standard for or even common understanding of influence. There are a number of tools -- more or less specialized -- that  are being used to help digital…