champion of ethics

If Your Company Wants To Be A Media Company, It Needs This Position Urgently

Have you noticed recently how many companies and leaders have been caught out for having a poor culture, bad ethics and/or a questionable leadership style? Headline companies (and CEO) over the last few years have included (but not limited to): Sony Pictures (Amy Pascal), Uber (Travis Kalanick), Wells Fargo (John Stumpf), Volkswagen (Martin Winterkorn), Sports Direct…

Driving Engagement And Experience At Aston Martin with Simon Sproule, CMO (MDE192)

Minter Dialogue with Simon Sproule This interview is with Simon Sproule, CMO at the iconic luxury car company, Aston Martin. In this podcast, we discuss the impact that digital has had on the company and on its marketing. We explore Aston Martin's recent Formula 1 partnership with Red Bull. Simon also shares with us insights on how Aston…

Interview with James Moffat, CEO of The Organic Agency – pragmatic digital marketing advice (MDE83)

Minter Dialogue Episode #83 This interview, recorded on December 1, 2013, is with James Moffat, CEO of The Organic Agency, a digital agency based in Exeter, England. In this conversation, we discuss the differences and challenges of B2B versus B2C marketing, social and influence marketing, the death of SEO and an exceptional face recognition campaign…

Suffering from Red Bull Syndrome? How dangerous is it for business?

How many times do you think executive committees around the world have discussed the Red Bull brand?  Ever wondered what they might say or think?  Within this conversation, I suspect we will find what are the dangers of the Red Bull Syndrome. Red Bull Syndrome What is Red Bull Syndrome?  It's the need for upper management…