The 7 Golden Rules Of Using Digital In Retail #digitail

The use of digital tools, devices and platforms to enhance the retail experience seems like an obvious strategic fit. From the consumer's standpoint, it is increasingly a must. Yet, brands are only timidly making forays in digital in retail (aka"digitail"). Brands with their own stores are often reluctant because of the risk and/or cost. Brands…

This Store is a Story: Living lessons for brand marketers

For all the talk of storytelling, we don't often hear much about store-ytelling. On 10th avenue and 19th street in Manhattan, in West Chelsea, you ought to experience Story!  It's a truly innovative retail concept (thanks @MarkHurst for showing to me).  Story is a store that is devised as a living story.  With a temporary…