Massimo Fubini, CEO of ContactLab, using data to drive direct marketing (MDE178)

Minter Dialogue Episode #178 This interview is with Massimo Fubini, CEO and founder of ContactLab, an Italian provider of digital marketing services with offices in five cities across Europe. Having evolved from email marketing services, ContactLab is now at the heart of the multichannel customer relationship challenge. In addition to having an extraordinary archive of…

Pop Up Immo – The Marketplace for Short-Term Pop-Up Commercial Spaces with Benoit Clement-Bollee (MDE169)

Minter Dialogue Episode #169 This interview is with Bênoit Clément-Bollée, co-founder of Pop Up Immo Hong Kong, the first online marketplace in Asia for finding and renting short-term commercial spaces. As they describe it, Pop Up Immo is the Airbnb for commercial rentals. They essentially connect companies/brands with landlords to create pop up stores or…

Listening to mobiles in retail: interview with Guillaume de La Tour, Bluefox founder and CEO (MDE150)

Minter Dialogue Episode #150 This interview is with Guillaume de La Tour, a serial entrepreneur based in Silicone Valley, who is founder and CEO of Bluefox, a disruptive startup that detects phones in order to convert traffic information into useful data and action for brands (as well as for security firms). It’s a cutting-edge space…

Michel Koch – bringing digital to bear in the retail world (MDE148)

Minter Dialogue Episode #148 This interview is with Michel Koch, who has a deep and varied experience in digital transformation on the inside. Michel has worked as Cross-Channel Director at Camaieu, ran International Multichannel trading at M&S and most recently was head of Ecommerce at Maplin Electronics. In this conversation, Michel and I discuss the…

Made in Made.com – A New Digitail Experience: The eStore Translated into a Physical Space

I had the chance to visit the new showroom of Made.com in London (that opened in January 2015). In terms of a blend of IRL and URL, Made.com has blazed a new digitail experience that's worth the detour, whether or not you are in the market for some designer furniture. If you don't know Made.com,…

Mikko Eerola, CMO at Idean: A design agency that obsesses about customer experience (MDE139)

Minter Dialogue Episode #139 — This interview is with Mikko Eerola, CMO of Idean, a global design firm, based in Helsinki, Finland. Idean works with the world's leading companies, helping them to create long-lasting relationships with their customers, through enchanting and elegant experiences. Clients include IBM, Volkswagen, Samsung, John Deere and Sony. With over 150…

Retail Trends – Looking at the challenges of digital in retail with Mark Brand of Thoughtworks (MDE137)

Minter Dialogue Episode #137 — This interview is with Mark Brand, Retail Analytics Director at Thoughtworks, a privately held company with 3000 employees, based out of Chicago and with offices in 12 countries. In this interview, Mark and I talk about retail trends, the challenges of using digital in retail and how brands and retailers…