wimbledon 2017 challenge

Making Great Stories From Data – Exploring Wimbledon 2017 with IBM

Wimbledon 2017 will be remembered for many things. Among others, this will include the first British woman, Johanna Konta, to make it to the semi-final since Virginia Wade in 1978. It marked the dramatic return of Ms Wimbledon, Venus Williams, 37, who reached her ninth SW19 final despite many heavy personal setbacks, only to be stonewalled…

True or False – Fact or Fiction – The Viral Marketing Mechanism

Many brand marketers would love to create a viral video or viral marketing program, right?  There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you! The viral marketing controversy There is rarely a better way to boost internet traffic than to spark controversy.  Unfortunately, controversy…