Nina Radetich KTNV

What the news can teach us in marketing and the fine line between transparency and mystery with Nina Radetich (MDE246)

Minter Dialogue with Nina Radetich Nina Radetich spent twenty years of her career in news media, being evening news anchor for KVBC and KTNV in Las Vegas. Since 2012, Nina, who is a member of the Duct Tape Marketing consultant network, has been running her own marketing and media agency. In this conversation, we look from…

jeremy goldman

Getting To Like You with Jeremy Goldman, CEO of Firebrand Group (MDE204)

Minter Dialogue with Jeremy Goldman This interview is with Jeremy Goldman, founder and CEO of Firebrand Group, a digital branding and marketing consultancy based out of New York. Jeremy is also a two-time author, first with Going Social and now with Getting To Like, co-written with Ali Zagat. In this podcast, we discuss some of…

Marcus Tandler SEO

Here’s What You Need To Know About SEO Today with Marcus Tandler @Mediadonis (MDE203)

Minter Dialogue with Marcus Tandler This interview is with Marcus Tandler, one of the premier and longest standing experts of SEO, or Search Engine Optimization. Marcus is now co-Founder and CEO at OnPage.org, a software that provides a way to create better, faster and safer sites, with the vision to make the Web a better…

Interview with James Moffat, CEO of The Organic Agency – pragmatic digital marketing advice (MDE83)

Minter Dialogue Episode #83 This interview, recorded on December 1, 2013, is with James Moffat, CEO of The Organic Agency, a digital agency based in Exeter, England. In this conversation, we discuss the differences and challenges of B2B versus B2C marketing, social and influence marketing, the death of SEO and an exceptional face recognition campaign…

One too many – Why the simple route is the right way to go

Among the many acronyms out there being used by consultants, agencies and brand marketing teams alike is 1-to-1 or 1-to-many.  Or, as my friend Brian Solis says frequently, in this digitally enhanced era, there is one-to-one-to-many. In parallel, there has been an ever greater focus on the value of content marketing (with a wing tip to…

Digital marketing strategy: Strategic SEO – Give before you Get

When discussing digital marketing strategy, still so often I hear talk about how to acquire fans and views for the cheapest amount.  I tend to find that a misplaced, old-fashioned discourse that will likely create accidents online and even bigger headaches down the road.  It's just no longer acceptable!  For many, under those expectations, the…