meaningfulness starmania Blues of Businessman

Money and Meaningfulness – Are They Compatible?

These are interesting days, any way you cut it. Whether it's the latest new tech innovations, magnificent astronomical discoveries, an ever-present terrorist threat, looming election fever in multiple countries or the fear of a financial bubble bursting, everywhere one looks it seems there is excitement and engagement pitted against uncertainty and fear. For today's graduates with career aspirations and life ambitions,…

How To Build a Tribe – How Loyal Are You To Your Customers?

Listening to a McKinsey podcast (Hi_Tech_Podcast) entitled "Redefining the marketing landscape" and featuring Dave Edelman, I was aroused by the phrase that brands should think about being loyal to their customers as opposed to the other way around. In other words, the relationship is typically constructed the wrong way around. Brands should no longer focus on…

What’s the link between creating a learning organization and building a great brand?

If marketing has had to adapt to a new digitally enhanced environment and adopt new tools and terminologies, I think some of the same ingredients to building a great brand can cross over with the creation of a legitimate and powerful learning organization.  Here's why! Marketing of the 5E’s In 2010, I wrote about the…