Oisin-Lunny DJing-at-MWC

How To Optimize Your Mobile Marketing With Oisin Lunny (MDE213)

Minter Dialogue with Oisin Lunny This interview is with Oisin Lunny, speaker, musician and mobile expert. Oisin is Senior Marketing Development Manager and roving evangelist at Open Market, a mobile engagement platform for enterprise. In this conversation, we talk about how music can help set your digital mindset, what’s going on in mobile, how to…

Text Message (SMS) – Why it’s a marketing paradise (and my nightmare)

When looking at the ever evolving improvements made to the Gmail interface (my primary email client), I shudder when I think about the unprotected SMS inbox.  As a consumer, we are basically defenceless.  As such, the text message could become a digital marketing paradise, compared to the email.  Yes, there's a cost to each text…