Gladtrotter, Diane Aubry

Gladtrotter Your Own Personal and Personalized Guided Tour (MDE214)

Minter Dialogue with Diane Aubry This interview is with Diane Aubry, a French entrepreneur with a wonderful initiative called Gladtrotter. This is a platform that matches guides with tourists looking for roads less traveled and tours less typical when visiting cities such as Paris or London. Just six months old, Gladtrotter is an expedient site,…

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Chris Dessi, CEO of Silverback Social talks about social media and influencer marketing (MDE181)

Minter Dialogue Episode #181 This interview is with Chris Dessi, founder and CEO of Silverback Social, a digital agency based out of New York. He is also the founder of theWestchester Digital Summit, an author and a frequent tv commentator and keynote speaker. In this conversation, we talk about Chris’ inspirations and convictions, how C-suite…

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Using Your Hands Online? Why Brand Comms Are Failing Us

The other day, I stopped to observe a man driving solo in his Audi car who, with one hand on the steering wheel, was gesticulating wildly with his other hand. Obviously he was "on" the phone, albeit hands free. Smiling to myself, I thought that he was most possibly Italian. However, it's true that, with the mobile…

Digital Marketing at a Luxury Brand – With De Grisogono’s Violetta Gruosi, Social Media Manager (MDE166)

Minter Dialogue Episode #166 This interview is with Violetta Gruosi, Social Media Manager at De Grisogono, the luxury jewelry company, headquartered in Geneva, Switzerland, and founded by Fawaz Gruosi. In this podcast, we discuss the novel approach De Grisogono has taken, as a luxury brand, in using digital marketing, social media and influencer marketing to…

Are we all in a giant internet shaped crucible? Guest post by Manish Gajria

The power of A and B Any internet/ecommerce product manager worth his or her salt knows that the best way to learn about your customers is to ask them. However, operating in the equivalent of an earth-sized shopping mall with millions of customers walking in and out every day makes one-to-one conversations impractical. Thus emerged…

Itw with Hank Summy @MRM_McCann talking digital transformation and digital strategies

Minter Dialogue Episode #109 This interview is with Hank Summy, President North America of MRM/McCann’s Global Commerce Practice. In this conversation we talk about how brands are evolving in their digital marketing and mobile strategies, the challenges that brands and upper management face in creating effective digital strategies and campaigns, as well as the evolving…

Social business – is there anything beyond social media marketing?

One of the big buzz words being thrown about by the digirati (aka intelligentsia of digital marketing) and social media marketing mavens is the concept of a social business. Among the bigger groups, IBM and the Dachis Group seem to be deking it out on claiming the social business space. But, if you are like me,…