7digital Pete Downton

When Technology and Content Drive a Quality Music Experience, with Pete Downton @7Digital (MDE197)

Minter Dialogue with Pete Downton This interview is with Pete Downton, Deputy CEO of 7Digital, a publicly traded agency that has a digital music platform with nearly 50 million tracks powering 50 music services around the world. In this podcast, we discuss the state of the music industry, some of the most important trends in…

MI+Margaret+Molloy Influencer

Building Brands With Simplicity and Surprise with Margaret Molloy, CMO at Siegel+Gale (MDE196)

Minter Dialogue with Margaret Molloy This interview is with Margaret Molloy, CMO and Head of Business Development at Siegel+Gale, a premier global strategic branding firm, part of the Omnicom Group. Margaret is a regular on lists of the most influential and most savvy marketing pros, including the top 5 most influential CMOs on Social Media…

Chris Palmedo CUNY social-marketing

Social Marketing in the Digital Age – Lessons Learned by Chris Palmedo at CUNY School of Public Health (MDE195)

Minter Dialogue with Chris Palmedo This interview is with Chris Palmedo, Associate Professor of Marketing, Media and Communications, CUNY (City University of New York) School of Public Health. In this podcast, we discuss the rise and importance of social marketing. Where social marketing is about driving a higher purpose, there is much for business to…

Why customer service is the new marketing!

Some brands have a nasty habit of considering customer service as only a necessary evil. For such brands, it is a headache and cost center that is better outsourced whenever possible. Instead of shutting up and going away, in this internet-enabled world, customer service has spawned new channels, exposing organizations that are not customer centric. According to Twitter,…

Insights from Nick Wheeler, Owner and Chairman of Charles Tyrwhitt (MDE177)

Minter Dialogue Episode #177 This interview is with Nick Wheeler, founder, owner and Chairman of Charles Tyrwhitt (pronounced Tirrit), the privately held men’s fashion brand, based in London. The story of Charles Tyrwhitt is loaded with great lessons learned and certainly is an example of how to evolve and thrive in these changing times. In this conversation,…

Digital Etiquette – The Survey Says…

Last week, I conducted a survey and received nearly 200 responses. You can see the first post on the topic here, featuring the results across the 13 questions, each of which tackled a specific "digital" situation. For each question, the respondents were asked to rate the behaviors of how people used these digital tools. Here are…

Branding Gets Personal – Why We All Need To Get More Personal

In 2010, I wrote for the first time about what it means when Branding Gets Personal. Some companies and cultures prefer to keep what is personal at home and to keep everything at all professional and all business. Evermore, however, I believe that brands need to find ways to bridge the professional and personal Rubicon. Yes,…