organic ethics returns

Why Would You Pay for Organic Food, But Not When It Comes to Investing Your Money?

Are you someone who pays attention to what you eat? Maybe you even consider yourself a "foodie"? When it comes to grocery shopping, I have learned to be significantly more picky over the years. Certain ingredients are forbidden, like hormone-treated meats; and, for a number of items (e.g. milk, apples, eggs...), it has to be organic. Whether or not…

Quora – The new social phenomenon for 1Q 2011!

While it may not be the newest kid on the block, Quora is definitely “on fire.” Founded by Adam D’Angelo and Charlie Cheever in June 2009, Quora was first launched in private beta in January 2010. I signed up only recently, but judging by the numbers of people connecting with me (4-5 per day), there is evidently a virtual tsunami taking place. If you have not tried it yet, please do so.

If you want to get social, start with email and the telephone

As the ever rising number of companies ramp up their efforts in the digital media space, there are, in my opinion, three very important parts of the social “program” that need to be checked before embarking:

(1) to what extent do members of head office meet and discuss with clients in the field?
(2) what is the experience when calling the company on the telephone?
(3) what is the experience when sending an email to a company representative?

Need a coach for your brand ? – Part 2 : DNA, Identity, Reputation: The brand as an obvious “social” landmark ?

Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 2 of a 3 part article: The brand as a social landmark? Taking the brand down to the granular level of social marketing.