john-fortson-rated

The Art of Storytelling With Purpose with John Fortson, Writer and Director of Rated (MDE230)

Minter Dialogue with John Fortson John Fortson is a filmmaker, living in LA, who produced, directed and starred in the much acclaimed short film, Rated. His film has been selected by over 30 film festivals and won 19 awards thus far (check out the trailer below). In this interview, we discuss the inspiration for Rated, the meaning…

This Store is a Story: Living lessons for brand marketers

For all the talk of storytelling, we don't often hear much about store-ytelling. On 10th avenue and 19th street in Manhattan, in West Chelsea, you ought to experience Story!  It's a truly innovative retail concept (thanks @MarkHurst for showing to me).  Story is a store that is devised as a living story.  With a temporary…