wimbledon 2017 challenge

Making Great Stories From Data – Exploring Wimbledon 2017 with IBM

Wimbledon 2017 will be remembered for many things. Among others, this will include the first British woman, Johanna Konta, to make it to the semi-final since Virginia Wade in 1978. It marked the dramatic return of Ms Wimbledon, Venus Williams, 37, who reached her ninth SW19 final despite many heavy personal setbacks, only to be stonewalled…

Peugeot Drive to Tennis Experience

Peugeot’s Drive To Tennis – Immersive Experience or Experiment?

Peugeot is promoting an "immersive tennis experience" as part of its showroom and online activation. As you can imagine, it's a rather digital experience. Given my love of tennis and my familial link to Peugeot, I had to check it out. For those of you not familiar, Peugeot has long been a major sponsor of the French…

True or False – Fact or Fiction – The Viral Marketing Mechanism

Many brand marketers would love to create a viral video or viral marketing program, right?  There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you! The viral marketing controversy There is rarely a better way to boost internet traffic than to spark controversy.  Unfortunately, controversy…

Obamania Worldwide – The Dreams & The Reality

OBAMANIA & OTHER REFLECTIONS ON A SUNDAY MORNING The effect of the Obama victory overseas has been impressive. Much like the initial outpouring after September 11th, 2001, since November 5th, 2008, I have come across a newfound sense of support for the US from many different corners of the world, and the support is quite…